Building Compliant AI Calling Campaigns: TCPA and GDPR Guide

TCPA (United States)

The Telephone Consumer Protection Act (TCPA) is the primary law governing calling in the US.

Key Rules

1. Consent is Mandatory: You generally need "prior express written consent" before using an autodialer or AI voice to call a mobile phone for marketing purposes.
2. DNC Registry: You must scrub your lists against the National Do Not Call Registry.
3. Identification: The AI must identify itself and the entity on whose behalf it is calling at the beginning of the call.
4. Opt-Out: You must provide an automated mechanism for users to opt out of future calls immediately.

GDPR (Europe)

The General Data Protection Regulation (GDPR) imposes strict rules on data processing.

Key Rules

1. Lawful Basis: You must have a valid reason (consent or legitimate interest) to process phone numbers.
2. Right to be Forgotten: Users can request deletion of all their call logs and recordings.
3. Transparency: You must clearly inform users how their voice data is being processed.

[!WARNING] This guide is for informational purposes only and does not constitute legal advice. Always consult with a qualified attorney before launching large-scale campaigns.

Best Practices

• Maintain Digital Paper Trails: Log exactly when and how consent was obtained (IP address, timestamp, form URL).
• Respect Time Zones: Only call during permissible hours (usually 8 AM - 9 PM recipient time).
• Human Handoff: Always offer an option to speak to a human or leave a voicemail.

Conclusion

Compliance requires vigilance, but it builds trust. By adhering to these frameworks, you ensure your AI calling campaigns are sustainable and respectful of consumer privacy.